Digital marketing for small businesses refers to the various online strategies and tactics used to promote products or services to potential customers using digital channels.
This can include tactics such as social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and more.
Digital marketing allows small businesses to reach a larger audience and target their ideal customer through online channels. It is often a cost-effective way for small businesses to promote their brand and increase visibility, and can be customized to fit a business’s specific goals and budget.