- The Lean Startup by Eric Ries
- Good to Great by Jim Collins
- The 7 Habits of Highly Effective People by Stephen Covey
- The E-Myth Revisited by Michael E. Gerber
- Think and Grow Rich by Napoleon Hill
- How to Win Friends and Influence People by Dale Carnegie
- The 4-Hour Workweek by Timothy Ferriss
- Purple Cow by Seth Godin
- Getting Things Done by David Allen
- The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
- Start with Why by Simon Sinek
- The One Minute Manager by Ken Blanchard and Spencer Johnson
- The Power of Now by Eckhart Tolle
- The Richest Man in Babylon by George S. Clason
- The Innovator’s Dilemma by Clayton Christensen
- The Dip by Seth Godin
- The Tipping Point by Malcolm Gladwell
- Rework by Jason Fried and David Heinemeier Hansson
- Delivering Happiness by Tony Hsieh
- Built to Last by Jim Collins and Jerry Porras
- Influence by Robert Cialdini
- The Psychology of Selling by Brian Tracy
- The 5 Love Languages by Gary Chapman
- The Four Steps to the Epiphany by Steve Blank
- The Alchemist by Paulo Coelho
- The Hard Thing About Hard Things by Ben Horowitz
- Crossing the Chasm by Geoffrey Moore
- Made to Stick by Chip Heath and Dan Heath
- The Go-Giver by Bob Burg and John David Mann
- The Innovator’s Solution by Clayton Christensen
- The 10X Rule by Grant Cardone
- The Lean Entrepreneur by Brant Cooper and Patrick Vlaskovits
- Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
- Start Something That Matters by Blake Mycoskie
- The Entrepreneur Mind by Kevin D. Johnson
- The Lean Product Playbook by Dan Olsen
- The Compound Effect by Darren Hardy
- The Millionaire Next Door by Thomas J. Stanley and William D. Danko
- The Science of Getting Rich by Wallace D. Wattles
- The Personal MBA by Josh Kaufman
- The Lean Product Playbook by Dan Olsen
- The Lean Startup by Eric Ries
- The $100 Startup by Chris Guillebeau
- The Art of Non-Conformity by Chris Guillebeau
- The War of Art by Steven Pressfield
- The Success Principles by Jack Canfield
- The Power of Positive Thinking by Norman Vincent Peale
- The Magic of Thinking Big by David J. Schwartz
- The Lean Brand by Jeremiah Gardner
- Lean Analytics by Alistair Croll and Benjamin Yoskovitz
- Business Model Generation by Alexander Osterwalder and Yves Pigneur
- The Lean UX by Jeff Gothelf and Josh Seiden
- Scaling Up by Verne Harnish
- Profit First by Mike Michalowicz
- The Goal by Eliyahu M. Goldratt